AdvertisingIdeas
Advertising isimpersonal, usually paid communication intended to inform, educate, persuade, and remind.
Advertising isa sophisticated form of communication that must work with other marketing toolsand business elements to be successful. Advertising must be interruptive — thatis, it must make you stop thumbing through the newspaper or thinking about yourday long enough to read or hear the ad. Advertising must also be credible, unique, and memorable in order to work.
And finally, assuming the actual advertising is built upon a solid positioning strategy, enough money mustbe spent to provide a media schedule for ad frequency, the most importantelement for ad memorability.

History of Advertising
1. Introduction
Marketing is more than just distributing goodsfrom the manufacturer to the final customer. It comprises all the stagesbetween creation of the product and the after-market which follows the eventualsale. One of these stages is advertising. The stages are like links in a chain, and the chain will break if one of the links is weak. Advertising is thereforeas important as every other stage or link, and each depends on the other forsuccess.
The productor service itself, its naming, packaging, pricing and distribution, are allreflected in advertising, which has been called the lifeblood of anorganization. Without advertising, the products or services cannot flow to thedistributors or sellers and on to the consumers or users.
2. Early forms
Advertisingbelongs to the modern industrial world, and to those countries which aredeveloping and becoming industrialised. In the past when a shopkeeper orstall-holder had only to show and shout his goods to passers-by, advertising aswe know it today hardly existed. Early forms of advertising were signs such asthe inn sign, the red-and-white striped barber's pole, the apothecary's jar of colouredliquid and the wheelwright's wheel, some of which have survived until today.
3. Effect of urban growth
Theneed for advertising developed with the expansion of population and the growthof towns with their shops and large stores; mass production in factories; roadsand railways to convey goods; and popular newspapers in which to advertise. Thelarge quantities of goods being produced were made known by means ofadvertising to unknown customers who lived far from the place of manufacture.
Advertisinggrew with the development of media, such as the coffee-house newspapers of theseventeenth century, and the arrival of advertising agencies nearly 200 yearsago, mainly to handle government advertising.
4. Advertising and the modemworld
Ifone looks at old pictures of horse buses in, say, late nineteenth-century London one will see thatthey carry advertisements for products famous today, a proof of theeffectiveness of advertising. Thus the modern world depends on advertising. Without it, producers and distributors would be unable to sell, buyers wouldnot know about and continue to remember products or services, and the modernindustrial world would collapse. If factory output is to be maintainedprofitably, advertising must be powerful and continuous. Mass productionrequires mass consumption which in turn requires advertising to the mass marketthrough the mass media.
16. Advertising involvement
Although advertising is listed as a single element it is associated withalmost every other element, borrowing from them or interpreting them.
(a) The volume, emphasis and timing of advertising will depend...